Network World Advertising Rates

 

Network World SA is a monthly, glossy publication that is distributed nationwide and provides comprehensive and valuable up-to-date local and global information, analysis and graphical illustrations about networking functions, products, technologies, strategies and case studies to assist its readers ⬠networking and information technology professionals ⬠with the challenges they face when designing, building and managing networking architectures.

Network World SA is the South African equivalent of Network World US, published by International Data Group (IDG), the largest publisher of IT-related journals in the world. The publication maintains direct on-line links to IDGâ¬"s global network of writers, analysts and contributors.

The publicationâ¬"s key sections are:

  • On the Wire
  • Infrastructure
  • Opinions
  • Management Strategies
  • Technology Update
  • Carriers and ISPs
  • Enterprise Applications
  • On site
  • Network World SA provides comprehensive and valuable up-to-date local and global information and analysis that helps network information system professionals deliver the network computing infrastructure and distributed applications required to meet evolving business needs.

    61% of Network World readers are in management positions

    Readers rate the quality of editorials:

  • 35% good
  • 43% very good
  • 18% excellent
  • Readers rate Network World in their jobs:

  • 45% useful
  • 34% very useful
  • 12% extremely useful
  • The Network World SA reader at a glance:
    62% of readers read every issue of Network World SA and spend the following amount of time on each issue:

  • 34% 1 hour
  • 38% 2 hours
  • 17% 3 hours
  • 7,5% 4 hours >

    Circulation 4 000
  • Industrial Distribution

    Computer Industry

    1. Hardware Equipment Development, Supply 407 11.02%
    2. Consultants & Contractors 84 2.27%
    3. Finance & Leasing 58 1.57%
    4. Local Area Networks 468 12.67%
    5. Recruitment 12 0.32%
    6. Resellers n.e.c 45 1.22%
    7. Software Developers / Dealers 183 4.95%
    8. 3rd Party Maintenance, Support & Installation 56 1.52%
    9. Training 20 0.54%
    10. Bureau Services 64 1.73%
    11. Associations / Societies 82 2.22%
    12. Other Computer-Related Activities / Consumables 4 0.12%
    13. End-User Companies 2211 59.85%
    Total 3694

    Georgraphical Distribution

    1. Western Cape 383 10.37%
    2. Northern Cape 23 0.62%
    3. North-West 58 1.57%
    4. Free State 54 1.46%
    5. Eastern Cape 84 2.27%
    6. KwaZulu-Natal 213 5.77%
    7. Mpumalanga 47 1.27%
    8. Limpopo Province 27 0.73%
    9. Gauteng 2786 75.42%
    10. Foreign 19 0.52%
    Total 3694

    Occupational Title

    1. Technical Managers & Directors 408 11.04%
    2. IT, IS & Facilities Managers 359 9.72%
    3. DP & Other Managers 342 9.26%
    4. Managing, Financial & Other Directors 480 12.99%
    5. Systems Analysts, Designers, Consultants: Networking 480 12.99%
    6. Programmers & Support Personnel 52 1.41%
    7. Operators & Data Administration 87 2.36%
    8. Line Management (End-users) 853 23.09%
    9. Miscellaneous incl Education & Libraries 193 5.22%
    10. Sales & Marketing 440 11.92%
    Total 3694

    Rates Per insertion

    Advertising rates (effective January 1, 2002)
    (All rates exclude colour and VAT):

    No. of Insertions Casual 3x 6x 12x
    DPS R15 870.00 R15 114.00 R13 677.00 R10 446.00
    Half Page R5 790.00 R5 650.00 R5 520.00 R5 100.00
    Third Page R4 725.00 R4 850.00 R4 450.00 R4 250.00
    Quarter Page R3 650.00 R3 425.00 R3 250.00 R3 100.00

    Colour

  • Full colour R 750.00
  • Spot colour R 400.00
  • Inserts

  • 1-2 sides R 3 000.00
  • 3-4 sides R 4 500.00
    Thereafter R750 / page
  • Advertorials

  • Full page R 7 000.00
  • DPS R 13 000.00
  • 4 Upfront consecutive pgs R 25 000.00
  • Guaranteed positions +25%
  • Inner wrap (4 pages) R 25 000.00
  • Wraps / Supplements

  • Wrap, half wrap in front + IBC & OBC R 30 000.00
  • Wrap as above + IFC DPS R 40 000.00
  • Gatefold on IFC opening to left (4 pages) R 40 000.00
  • Bellyband (printed) & tipped into a DPS R 25 000.00
  • Company profile (4 pages) + 1000 run ons R 25 000.00
  • Page specifications

  • Trim area: 297mm down x 210mm across
  • Bleed area: 303mm down x 216mm across
    Material Specifications Litho positives 133#
  • Month Feature
    January Storage, Backup and UPSs
    February Network Printers and Peripherals
    March Wide Area Networks
    April Whoâ¬"s Who in Networking 2002s
    May Switching
    June Lan World
    July Network Management, Monitoring, Maintenance and Network Outsourcing
    August Network Security, Virus Protection, Firewalls and Encryption
    September eBusiness
    October Whoâ¬"s Who in Telecommunications
    November Network Product Showcase

    Other key marketing opportunities:

  • Networking Case Studies book ⬠published in June
  • Mobile & Wireless Supplement ⬠published in July, September, November, January, March
  • Company Spotlight
  • White Papers
  • Round Tables
  • Mailing Lists / Direct Mail
  • 4-Page Company Profile
  • Directory Listings
  • Advertising / Editorial Deadline

  • Booking The end of the first week prior to month of publication
  • Material One week after advertising deadline
  • Advertising contact

    Pearl Berry Tel: (011) 280-5895

    Editorial contact

    Jocelyne Bayer Tel: (011) (011) 280-5899


For ad rates at out network sites please click on any of the following links:
Cable Talk
Computing S.A.
ICT World
The Channel