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The Channel is a monthly magazine for the South African Technology reseller, with a circulation that spans readers right through the distribution lifecycle.
The titleâ¬"s main focus areas are products and technology, providing readers with an in-depth look into these fields through the incorporation of product reviews, technology trend articles, product updates on new releases, and technology roadmaps.
The publication zeros in on the relationships that exist between resellers, distributors and vendors, as well as the business practices of each group and their go-to-market models.
The Channel is currently identified by its sections which include News Roundup, First Sight, Cover Story, Monthly Features and other channel interest articles that are based on market sentiment.
Readers rate editorial content of The Channel
- 35% good
- 43% Very good
- 14% excellent
How useful is The Channel in your job
- 35% useful
- 28% very useful
- 19% extremely useful
The Channel reader at a glance 89% of readers read every issue of The Channel and spend the following amount of time on each issue
- 23% 1 hour <
- 31% 2 hours <
- 19% 3 hours <
- 12% 4 hours <
Circulation 4 000
Readership 3 ⬠1
Industrial Distribution
Computer Industry
| 1. |
Hardware Equipment Development, Supply |
1206 |
32.87% |
| 2. |
Consultants & Contractors |
629 |
17.14% |
| 3. |
Finance & Leasing |
13 |
0.35% |
| 4. |
Networking |
422 |
11.50% |
| 5. |
Recruitment |
13 |
0.35% |
| 6. |
Resellers n.e.c |
242 |
6.61% |
| 7. |
Software Developers / Dealers |
776 |
21.15% |
| 8. |
3rd Party Maintenance, Support & Installation |
8 |
0.22% |
| 9. |
Training |
22 |
0.60% |
| 10. |
Bureau Services |
7 |
0.19% |
| 11. |
Associations / Societies |
1 |
0.03% |
| 12. |
Other Computer-Related Activities / Consumables |
7 |
0.19% |
| 13. |
End-User Companies |
323 |
8.80% |
| Total |
|
3669 |
|
Georgraphical Distribution
| 1. |
Western Cape |
450 |
12.26% |
| 2. |
Northern Cape |
8 |
0.22% |
| 3. |
North-West |
20 |
0.55% |
| 4. |
Free State |
26 |
0.71% |
| 5. |
Eastern Cape |
53 |
1.44% |
| 6. |
KwaZulu-Natal |
167 |
4.55% |
| 7. |
Mpumalanga |
17 |
0.46% |
| 8. |
Limpopo Province |
10 |
0.27% |
| 9. |
Gauteng |
2907 |
79.23% |
| 10. |
Foreign |
11 |
0.31% |
| Total |
|
3669 |
|
Occupational Title
| 1. |
Managing & Other Directors |
1273 |
34.69% |
| 2. |
General, Branch & Regional Managers |
120 |
3.27% |
| 3. |
Analysts |
525 |
14.31% |
| 4. |
Consultants |
385 |
10.49% |
| 5. |
Technical & Support |
168 |
4.58% |
| 6. |
Database, Admin, Training & Libraries |
70 |
1.91% |
| 7. |
Line Management |
383 |
10.44% |
| 8. |
Sales & Marketing |
474 |
12.92% |
| 9. |
Miscellaneous, Computer Personnel n.e.c |
271 |
7.39% |
| Total |
|
3669 |
|
Rates Per insertion
Advertising rates (effective January 1, 2002)
(All rates exclude VAT and colour):
| No. of Insertions |
Casual |
3x |
6x |
12x |
| DPS |
R15 870.00 |
R15 114.00 |
R13 677.00 |
R10 446.00 |
| Full Page |
R9 150.00 |
R8 730.00 |
R8 000.00 |
R6 150.00 |
| Half Page |
R5 790.00 |
R5 650.00 |
R5 520.00 |
R5 100.00 |
| Third Page |
R4 725.00 |
R4 850.00 |
R4 450.00 |
R4 250.00 |
Colour
- Full colour R 750.00
- Spot colour R 400.00
Inserts
- 1-2 sides R 3 000.00
- 3-4 sides R 4 500.00
Thereafter R750 / page
Special Positions
- Wrap, half wrap in front + IBC & OBC R 30 000.00
- Wrap as above + IFC DPS R 40 000.00
- Gatefold on IFC opening to left (4 pages) R 40 000.00
- Bellyband (printed) & tipped into a DPS R 25 000.00
- Company profile (4 pages) + 1000 run ons R 25 000.00
Page specifications
- Trim area: 297mm down x 210mm across
- Bleed area: 303mm down x 216mm across
- Material Specifications Litho positives 133#
Advertising Deadline
- Booking The end of the first week prior to month of publication
- Material One week after advertising deadline
Advertising Contact
Fay Graham-Parker
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