Namibia is the second country outside SA to launch FNBs Cellphone Banking channel, with Botswana posting impressive subscriber and usage figures since the launch of its service in November last year.
 
FNB will offer the service through Namibias dominant mobile operator, MTC, which has in excess of 600 000 customers, more than half-a-million of whom are prepaid users. However, interesting times lie ahead for Namibia with the recent launch of Cell One, the countrys second mobile network operator.
 
FNB Mobile and Transact Solutions CEO, Len Pienaar, says the key drivers for FNB Namibias Cellphone Banking adoption will be customer registrations and transactions. Target markets include the youth, the mainstream and agricultural markets, as well as bank staff.
 
Our efforts will focus on getting the Cellphone Banking mindset right by addressing customer concerns around ease of use, affordable access to the service, and safety. Through this exercise, we will turn improved market awareness of Cellphone Banking into customer behaviour that embraces Cellphone Banking as a convenient banking channel, says Pienaar.