AMD collaborated with fellow IT industry players, including Accenture, CDW, HP, IBM, Microsoft, Novell, Oracle and Sun Microsystems, to provide information which will now be accessible from this online platform.

 The AMD Virtual IT Experience aims to revolutionise the approach to traditional marketing by being more customer-centric, targeting high-level business users with a one-of-a-kind experience. Its three-dimensional (3D), first-person experience is designed to bring users into a simulated trade show environment through which attendees will navigate, interact and gather valuable information.

Because it is an online resource, all attendees are empowered to steer their own course, choose information of interest, participate in demos, and observe the keynotes at any time they wish 24 hours a day, seven days a week, AMD says. Participating vendors are able to connect effectively with interested customers and generate sales leads that both help satisfy sales managers and do not irritate customers.

The AMD Virtual IT Experience is an important step forward in providing customers with useful content in an accessible format. We live in a world where time is money, and executives want to access the latest information without any delay in order to stay competitive, says Gaith Kadir, AMD GM, Middle East and Africa. Mirroring the physical world where meaningful transactions are now being conducted online, this virtual site leverages the benefits of the Internet to create a cost-efficient vehicle for communicating a companys value proposition.

According to AMD, attendees can expect to have a more rewarding experience obtaining information through the AMD Virtual IT Experience than they would through more conventional online avenues, such as multiple vendor Web sites. Accessible over the Internet on a standard system, the online site features interactive 3D audio and video components, as well as access to relevant information that maps to specific industry issues, Kadir adds.