85% of business communication nowadays takes place through e-mail, says Rocketseed MD, Mark Williams. The larger corporates have woken up to the fact that there is an enormous branding opportunity going to waste, but until now there has not been a convenient, affordable solution for SMEs.
Developed in partnership with marketing agency Chain Reaction, Latitude offers simple, highly effective e-mail branding from as little as R71,25 per user per month, for up to 12 000 e-mails per user per year. There is no need to install any software or templates, or to change anything about the way you work, says Williams. All clients have to do is route their outgoing e-mail through our servers, which takes a minute to set up; we handle everything from there.
The basic service includes e-mail inserts, such as a branded header, a business card for each user, which can include a photograph, a disclaimer and clickable marketing messages in the header.
We have tried to make the whole process of design and implementation as simple as possible, says Williams. Our clients are free to design their own inserts, but briefing designers can be time-consuming and expensive so we have included that service as part of the basic package.
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