The Mobile2Market programme embodies a rigorous approvals process designed to deliver quality, certified mobile applications to customers, and to make it easy for customers to locate and purchase the applications they want.
 
Brett Loubser, product manager at Leaf Wireless, comments: We are very pleased indeed to be in the company of the world elite in the Windows Mobile 5 space. Mobile2Market will raise awareness of available applications and enhance the usefulness of peoples mobile devices by exploiting the potential of Windows Mobile 5. We are proud to be part of that process.
 
Jonathan Hatchuel, Windows Client business manager at Microsoft SA, says: Leaf Wireless have shown once again that local companies can compete at global level, and we are delighted to welcome it to the programme. Mobile2Market brings together applications for the Windows Mobile platform in one place, where customers can browse and buy with confidence that the products are trustworthy and fully tested for use on their devices.
 
The worldwide Mobile2Market programme aims to help independent software vendors to increase revenue and fast-track application development and testing. Global distribution is facilitated through worldwide channels.
 
As well as distributing applications, Leaf says that it will be able to assist mobile application developers to have their applications Microsoft certified and distributed through the Mobile2Market platform. Leaf will be leveraging its in-house developed Commerce Platform to process payments conveniently and safely.
 
Loubser concludes: Windows Mobile is strategic to Leaf. We have strong foundations in our mobile-centric development and implementation expertise, and we have Windows Mobile products in the i-mate range, so Windows Mobile is a key element in our total strategy.