Sigma Dynamics Real-time Decision software aims to combine customer insight and business requirements to make the best recommendation in each customer interaction and operational decision by intelligently adapting to continuously changing information. Key decision applications include real-time offer management, field service optimisation, predictive call routing, and fraud detection, the company says.

In combination with Oracle Business Intelligence Suite and Oracle Fusion Middleware, businesses will be able to leverage the insight contained in both historical and real-time data sources to drive better decisions in practically any situation, Oracle says.

With the combination of Oracle and Sigma Dynamics technology, businesses will benefit from improved profitability of customer interactions, and more intelligent business processes through automated decision points, says Oracle vice-president of product management, Paul Rodwick. The combined solution integrates with CRM, ERP and legacy systems to allow organisations to continuously adapt business processes and to leverage real-time learning to deliver the next best action for each customer, resulting in increased cross-sell and up-sell opportunities, customer retention, and customer satisfaction.

Oracle plans to continue to make Sigma Dynamics technology offerings available standalone and in conjunction with Oracles full range of enterprise applications.