Intel is introducing these products in response to increasing market demand for low-cost phones. The cell phone industrys GSM Association estimates that only 20% of the worlds population use cell phones, largely because of cell phone costs.
We are expanding Intels leadership in NOR flash memory for handsets to the emerging low-cost handset market segment, says Darin Billerbeck, vice-president and GM of Intels Flash Products Group. Our handset customers can choose from a comprehensive menu of NOR flash memory products from 32Mb density at the low end to 1Gb density for multi-media cell phones.
We view the low-cost handset market segment as an ongoing growth opportunity and we have a migration path in place to transition our products from 130nm and 90nm process technology to 65nm process technology in 2007, Billerbeck adds.
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