The service is built on Oracle application Server 10g, a part of Oracle Fusion Middleware
 
According to Clickatell, its MGMS platform has a multimodal capability that allows messages to escalate from device to device, i.e. cell, landline, fax, smart-phone, pager, or PC until they are received. The result is that customers and employees can now be communicated to in 'real time' and are more 'connected' to one another than ever before, the company says.
 
The combined solution aims to provide customers of both companies with an enterprise level messaging service that allows for reliable, immediate calendaring, e-mail and voice-mail alerts delivered to targeted worldwide audiences at better delivery rates than traditional methods.

The MGMS platform is designed to provide expanded usage for unique IDs, voice messages, urgent messages, filter-set mailboxes and calendar entries across business groups. The result is an improvement in productivity and business communications.
 
"While all wireless operators offer standard SMS, Clickatell has added features that make SMS more suitable for enterprise environments, including bulk broadcast capability, global connectivity and performance guarantees," says Kitty Weldon, enterprise mobility analyst for Current Analysis, in her advisory report: "Will messaging surpass E-mail as the killer business app?"
 
As Clickatell's enterprise-grade MGMS is built on the Oracle 10g Application Server, it offers a high level of quality of service via customisable reporting mechanisms to confirm message receipt, the company says. Enterprises can expect to know the number of messages sent, when they were delivered, who received them and where, Clickatell adds. This information is intended to allow for the development of greater cost efficiencies by IT managers who can select lower cost channels for delivery.