Logitech plans to provide an integrated link to YouTube.com within the next-generation Logitech QuickCam software. In return, YouTube will promote Logitech as its official webcam partner. 

Logitech's QuickCam webcam customers have downloaded 5m video effects accessories and characters, from among the 140 choices of downloadable content available at Logitech.com.

This content is refreshed monthly with new downloads created for major holidays and events such as this month's World Cup, helping to satisfy a constant stream of demand from YouTube users. Rising Internet stars have added these animated accessories - such as glasses, facial hair, or even an arrow through the head - to spice up their videos, and many have completely transformed themselves into three-dimensional animated characters (avatars) on the video clips they record and share online.

"When we launched Logitech Video Effects software last year we were targeting the people who would use webcams to express themselves in fun and creative ways," says Gina Clark, Logitech's vice-president of product marketing for Internet communications. "The growth of YouTube usage shows that we are driving the next wave of video communications, called Personal Expression. By offering one-click access to YouTube in our software, we make it simple for our customers to record and share their videos."

Logitech says that its QuickCam software, available for download later this summer, will have an intuitive icon-based interface that makes it easy to change camera settings, launch video-calling applications, activate Logitech Video Effects, and record video clips. And it will feature an integrated blogging/sharing/podcasting tab that offers a link to a landing page on the YouTube Web site, the company adds.