Cathie says that he will focus on aligning the regions marketing strategy with Microsofts global marketing drive to achieve the maximum impact for the Microsoft brand in the region.
 
Addressing the technology needs of these diverse markets, growing the software business in the region while driving an understanding of Microsofts 'people-ready' business vision will be key. says Cathie.
 
The 'people-ready' business is Microsofts vision for how successful companies harness their greatest asset their people - by empowering them with the right software to help them to improve business performance, he adds.