Products available from various manufacturers are becoming increasingly similar at equivalent prices and, in order to add value for their customers, Acer is ensuring that customer service is a priority.

To this end, Acer says it guarantees customer satisfaction by offering the legally required two-year minimum warranty and as well as extended warranty services.

"Product quality and good after sales service are fundamental elements of the Acer brand. We want to ensure that the end user is not only satisfied with the product but with out services as well," says Gary DeMenezes, channel director at Acer.

"In implementing its warranty and customer service plan, Acer seeks to create and maintain an efficient mechanism to provide warranties to customers, at an affordable cost. This will be accomplished by setting competitive service performance standards, implementing a reliable and measurable service process and ensuring that these are executed with attention to costs and performance," DeMenezes explains.

"We have a competitive and efficient system to provide after-sale service to our customers in conjunction with our partners. Acer manages the call centre to ensure quality and maintain excellent relationships with customers. This makes the Acer warranty far more attractive to current and perspective customers and enhances our brand image," he adds.