Starting at a base price of $2 199 in the USA, and with speeds up to 45 pages per minute, the WorkCentre 4150 is said to be the first Xerox multifunction product in its class A4 size with advanced features to be sold through channel partners serving a broad base of customers.

The company is also expanding its portfolio of single-function printers black-and-white and colour in developing markets. The Phaser 6110, Phaser 3125 and Phaser 3428 aim to enhance business productivity at affordable prices.

SMEs continue to be one of the fastest-growing segments in the market today, says Keith Kmetz, program director, hardcopy peripherals solutions and services, IDC. With its continued product additions and focus on moving these products through channels targeted to reach the SME market, Xerox is positioned to capture growth from new and existing customers.

According to Xerox, the WorkCentre 4150 black-and-white multifunction printer is available in flexible configurations, from a basic copy-only version to an advanced version that prints, copies, scans and faxes. It also offers automatic two-sided printing on all configurations, the company says, claiming that it is 11% less expensive in the USA than competitive products that offer this feature.

The WorkCentre 4150s multitasking abilities aim to enable people to print, copy, colour scan and fax at the same time without waiting for a prior job to finish. It is also said to be the only product in its class to include features such as print queue management and automatic print around, which lets people move important jobs to the front of the queue and eliminate ‘traffic jams by immediately bypassing jobs in the queue that need special types or sizes of paper.

Millennium Bank, based in Portugal, is installing the Xerox WorkCentre 4150 throughout its offices as a part of the companys printing policies designed to reduce paper consumption and IT support by 20%. The bank says that it chose the Xerox WorkCentre 4150 multifunction device to help achieve this goal because the system consolidates print, copy, e-mail, fax and scan requirements, has a small footprint, and is versatile and user-friendly.