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Intel announces NOR flash memory products
 
Date: 03 August 2006 Issue: One hundred and ninety seven (31/7/06 - 4/8/06)
(ICT World)
Category: Technical & Product News
 
Intel has introduced its NOR flash memory products, which are aimed at the emerging low-cost cell phone segment. The products have a pin sharing package designed to minimise pin count, and are configured to work with low-cost, single-chip baseband and RF solutions from chipset suppliers, the company says. Major handset vendors are expected to start introducing low-cost cell phones based on Intel flash products this quarter.
 

Intel is introducing these products in response to increasing market demand for low-cost phones. The cell phone industrys GSM Association estimates that only 20% of the worlds population use cell phones, largely because of cell phone costs.

We are expanding Intels leadership in NOR flash memory for handsets to the emerging low-cost handset market segment, says Darin Billerbeck, vice-president and GM of Intels Flash Products Group. Our handset customers can choose from a comprehensive menu of NOR flash memory products from 32Mb density at the low end to 1Gb density for multi-media cell phones.

We view the low-cost handset market segment as an ongoing growth opportunity and we have a migration path in place to transition our products from 130nm and 90nm process technology to 65nm process technology in 2007, Billerbeck adds.

 
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