John Middlewick, product manager for MGE UPS at Comztek, explains: Many key decision-makers attend high-level Cisco courses at Torque IT. We want to expose these high-profile individuals to MGE UPS systems and have done so by providing units for the companys four Cisco classrooms.

Torque IT gets welcome functionality while Comztek gains the exposure it seeks via signage and brochures. In addition, the units themselves are highly visible within the classrooms.

As a Cisco Learning Solutions Partner, the only company in Africa to have this prestigious accreditation, Torque IT attracts the very people we want to target, says Middlewick.

The arrangement works well for both of us, says Torque ITs technical director, Carl Raath. It is very convenient to be able to continue lecturing during a power failure, and the signage definitely generates discussion about Comztek and MGE UPSs among the senior Cisco engineers who attend our courses.

The MGE UPSs ensure business continuity and protection, Middlewick adds. In the event of a power failure, they will provide power for a predetermined period, he says. They also continually filter the quality of power reaching the lecturers equipment in the four Cisco classrooms, protecting it from power fluctuations and poor power quality, he concludes.