The move will see the multimedia transaction recording division, Spescom DataVoice, concentrate its activities on further ongoing research and development (R&D) of its technology and products, while distributing its products through indirect channels into local and international markets, the company says. 

Spescom DataFusion will continue its drive to grow market share in the contact centre arena, but will now also function as one of several local value-added resellers (VARs) for DataVoice branded products.

Spescom notes that this strategy will assist Spescom DataVoice to significantly grow its network of VARs, both in this country and abroad.

Paul Fick, currently MD of Spescom DataFusion, has been appointed senior executive, Interactive Solutions, with responsibility for both divisions.

According to Fick the business rationale behind the move is to spotlight Spescom in the marketplace as a powerful force focused on content management.

There is enormous synergy between the business requirements in the contact centre and voice recording environments. The Spescom DataFusion sales force has an in-depth knowledge of DataVoice technology, having deployed the product range in most of its call centre customer sites.  The two divisions have worked very closely together for a number of years now, he says.

According to Spescom CEO, Tony Farah, this strategy will maximise the intellectual capital within the groups R&D laboratories at Stellenbosch and provide greater focus on sales and support by the highly experienced DataFusion team.

Spescom DataVoice products are deployed in over 60 countries around the globe. International marketing activities will continue to be directed out of the groups London office, both through channel partners like Dictaphone and Siemens and direct sales, Farah says.

Farah claims that Paul Ficks impressive educational background in engineering and business, plus 20 years experience in the IT industry, will prove to be a powerful asset to the sales drive.

He possesses a profound understanding of technology, but with the proven business acumen and drive essential to notching up the sales, Farah concludes.